theatre in all shapes and forms

When Jacques Vincey took the helm of Centre dramatique de Tours, a performing arts venue in the Loire region, we proposed a new name and a new way to “talk” theatre. Blending elements from English tabloids, literary manifestos and Dadaist pamphlets, the typographic visuals are expressive, eye-catching and provocative. Come and see for yourself at Théâtre Olympia, or T°, for those in the know.

The theatre enjoys a strong following among performing arts aficionados but, like many cultural venues, is viewed by some as inaccessible, elitist and boring. The challenge is to once again reach younger audiences – those who identify least with theatre culture. More direct, spontaneous language was needed to mark a departure from the formal and academic. A play on the graphic style of popular poster formats for flea markets and nightclubs was used in the textual elements to break down the intimidating aspects of literary visual cues. 

cdntours.fr

théâtre olympia — nouvelle saison