the choreography of clouds
Dance is often represented in visual communication by photographs of a show with the risk to associate the festival to a particular gesture. The other option is that of abstract graphic constructions escaping a direct representation, but with the risk of disembodied formalism. For the 32nd edition the bias was to take an art-work as a starting point. This certainly involved risks, like those of the adequacy of the art-work with the constraints of visual communication, but allowed first and foremost an alternative approach that has eluded two pitfalls outlined above to build on sensitive material, a plastic approach which translated the spirit, the smell, the sensitivity of the ‘Hivernales’ (Hibernal) festival and of the CDC. I propose therefore to extend this approach in the following proposals which are thought as visual concepts to be developed over several years.
The full of imagery name of the ‘Hivernales’ opens a celestial poetry; skies as vectors to embody the choreography of the clouds, the atmosphere of a season in every sense of the word.
The logo-sign of the ‘CDC – les Hivernales’ could be the crossing a root identity and of an identity rhizome. I think we are still in a phase of transferring the influence of the 'Hivernales' festival towards the Centre which embodies the permanence of a welcome and training site, a platform for exchange and development. Thus the identity that is still partly embodied in the festival will gradually be transferred to the CDC and will allow the festival to operate at its essence, to fully play its exploratory role .