a theatre that has made its mark
Théâtre de la Croix-Rousse occupies a special place in Lyon’s theatre landscape, offering a new take on popular theatre with programming open to all types of contemporary forms. We devised an approach that connects with all types of audiences, with a refined style that bucks convention.
in a historic neighbourhood
The theatre’s location in a historic Lyon neighbourhood offers an opportunity to draw from our collective imagination. The theatre had already given pride of place to the La Croix-Rousse district in its existing logotype. We proposed utilising the full potential of these local roots and the character x, which holds meaning in its own right.
The rotated cross became the symbol of the theatre along with the logotype. Visuals were placed inside to present performance photos from a new angle.
We also created a visual object for new works and plays with long runs – A visually intriguing artefact reminiscent of surrealist objects, which conjures up the performance arts and the sublime.