a theatre that has made its mark

Théâtre de la Croix-Rousse occupies a special place in Lyon’s theatre landscape, offering a new take on popular theatre with programming open to all types of contemporary forms. We devised an approach that connects with all types of audiences, with a refined style that bucks convention. 

in a historic neighbourhood

The theatre’s location in a historic Lyon neighbourhood offers an opportunity to draw from our collective imagination. The theatre had already given pride of place to the La Croix-Rousse district in its existing logotype. We proposed utilising the full potential of these local roots and the character x, which holds meaning in its own right. 

x-rousse

The rotated cross became the symbol of the theatre along with the logotype. Visuals were placed inside to present performance photos from a new angle.

creative signs

We also created a visual object for new works and plays with long runs – A visually intriguing artefact reminiscent of surrealist objects, which conjures up the performance arts and the sublime.

croix-rousse.com

 

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