a theatre that has made its mark

Théâtre de la Croix-Rousse occupies a special place in Lyon’s theatre landscape, offering a new take on popular theatre with programming open to all types of contemporary forms. We devised an approach that connects with all types of audiences, with a refined style that bucks convention. 

in a historic neighbourhood

The theatre’s location in a historic Lyon neighbourhood offers an opportunity to draw from our collective imagination. The theatre had already given pride of place to the La Croix-Rousse district in its existing logotype. We proposed utilising the full potential of these local roots and the character x, which holds meaning in its own right. 

x-rousse

The rotated cross became the symbol of the theatre along with the logotype. Visuals were placed inside to present performance photos from a new angle.

creative signs

We also created a visual object for new works and plays with long runs – A visually intriguing artefact reminiscent of surrealist objects, which conjures up the performance arts and the sublime.

croix-rousse.com

 

écouter pour voir

L’atelier graphique Malte Martin se nommera dorénavant écouter pour voir,
notre leitmotiv depuis toujours. À cette occasion, Vassilis Kalokyris rejoint Malte Martin comme associé après plus de dix de collaboration.
Ci-dessus la dernière création pour le théâtre Olympia de Tours.

À leurs côtés, Benjamin Fernandes, designer graphique, et Sarah Menouer, chargée de production et de développement, complètent l’équipe.
Un réseau important de collaborateurs free-lance nous accompagne dans nos missions.

Bonne visite!