orchestras of Radio France
How to embody music?
With the delight of composing color into musical lines that will characterize the orchestras according to the seasons, will form a chromatic landscape that will embody the pleasure of music lovers.
And these colors become codes punctuating the layout of publications guiding them through concerts, performers, dates ...
A vision initiated by Marc-Olivier Dupin director of the orchestras and France Musique and continued by Jean-Pierre Le Pavec.
Developed with the refinement of Christian De Pange, communications manager who accompanies us through the intricacies of this great home.
Marc-Olivier Dupin asked us, at the same time, to think in parallel and in coherence the identity of France Musique and a communication campaign. We probably upset the marketing habits of the communication pole of the great house: the desired audience of France Musique said “I” and expressed their musical emotion with insolent freshness of a naked young man who rose, a grimacing child, a punk in tears or an old lady reaching out her ear ...
It was only partially diffused ... lack of means it seemed.