-
identity
- athénée
- théâtre olympia
- nest
- comédie de béthune
- théâtre 71
- théâtre croix-rousse
- orchestre régional de Normandie
- pronomades
- zat 2022
- comédie de reims
- royaumont
- gallia théâtre cinéma
- couleurs bobigny
- bobigny monde
- ondif
- le carré
- zat
- cité maraîchère
- ACTES
- orchestres rf
- hivernales
- parvis
- houdremont
- comédie-pc
- la maison des métallos
- demain la Seine-Saint-Denis
- avignon
- pascal contet
- isadora
- merle moqueur
-
spaces
- saint-ouen 2030
- l’envol des pigeons
- atelier d’architecture philippe prost
- ailleurs commence ici
- mikado flowers
- vibration
- maison pop
- new G
- nuit blanche 2023
- mots voyageurs — roubaix
- barbusse
- quai M
- korea now!
- ballets suédois
- cité immigration
- de la lettre à …
- mots publics 2008
- mots voyageurs — belleville
- forme publique
- galaxie des mouvements
- ici tu es
- mots-frontière
- blanche neige
- cartier
- d-day
- cnac
- berges de seine
- magenta
- pôle molière
- Maison POC Économie Circulaire
- faites la place!
- cartographie
- abreuvoir
- typographie
- édition
- studio
orchestras of Radio France
How to embody music?
With the delight of composing color into musical lines that will characterize the orchestras according to the seasons, will form a chromatic landscape that will embody the pleasure of music lovers.
And these colors become codes punctuating the layout of publications guiding them through concerts, performers, dates ...
A vision initiated by Marc-Olivier Dupin director of the orchestras and France Musique and continued by Jean-Pierre Le Pavec.
Developed with the refinement of Christian De Pange, communications manager who accompanies us through the intricacies of this great home.
france musique
Marc-Olivier Dupin asked us, at the same time, to think in parallel and in coherence the identity of France Musique and a communication campaign. We probably upset the marketing habits of the communication pole of the great house: the desired audience of France Musique said “I” and expressed their musical emotion with insolent freshness of a naked young man who rose, a grimacing child, a punk in tears or an old lady reaching out her ear ...
It was only partially diffused ... lack of means it seemed.